Pilates on King underwent a transformation, both in location and brand identity.

With the move away from their original King Street address, it was the perfect moment to refresh their visual identity and brand materials. I gave them a brand update that included a new logo, color palette and typography, cohesive social media templates, and polished marketing materials.

To playfully acknowledge the address change, we introduced the tagline “ON/OFF King” as a fun nod to their roots and evolution.