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R-aufwärts

Identity, Printed collateral and website design for Switzerland based theraphist/consultant, looking for a 'non therapy looking' brand and feel. The brand name in german is a play on words that loosely translates to 'upwards' or 'uplifting'. All materials were designed with this as a base, looking to create an upbeat and uplifting visual feel while still of course keeping it professional.

A series of abstract imagery were created, to keep things colourful and avoid using any cliche imagery that could usually be associated with therapy.

2017 | Identity Design | Printed Collateral | Web Design