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Knud Romers ABC | Merchandise & Advertising

2018 · project at Baggårdteatret - Knud Romers ABC, merchandise and Ad-campaign

Materials created for an immersive and playful theatre piece for children. The piece is about the alphabet and includes a lot of animals. A famous danish artist (John Kørner) has painted a tapestry based on this particular ABC story.

The advertising campaign included large sized banners, ads on buses, bus stops & train stations as well as outdoor digital ads. Merchandise included t-shirt and tote bags, and plays with imagery informed by the painted piece.

Printed & Digital collateral | Merchandise | Advertising Campaign