Materials created for an immersive and playful theatre piece for children. The piece is about the alphabet and includes a lot of animals. A famous danish artist (John Kørner) has painted a tapestry based on this particular ABC story.
The advertising campaign included large sized banners,ads on buses, bus stops & train stations as well as outdoor digital ads.
Merchandiseincluded t-shirt and tote bags, and plays with imagery informed by the painted piece.
2018 | Printed & Digital collateral | Merchandise | Advertising